Businesswoman, actress, model, wife and mother Marian Rivera is the fresh new face of Fresh Hairlab by Fresh Philippines.

The elegant and confident Marian is poised to represent the Filipino brand known for its Korean-value skin and personal care products that are not just affordable but also high in quality.

A true embodiment of #goals in both her personal and professional life, Marian knows the importance of keeping her tresses presentable.

She has learned that her hair also plays a crucial role in booking endorsements.

“Siyempre, given na nakakakuha ka ng magagandang role at mga endorsement kapag maganda ang buhok mo, tapos maayos ka tingnan sa mga photo shoot,” she explains.

But, she says, ultimately, she takes care of her hair for herself because it impacts her well-being. “Nakakadagdag ng self-confidence kapag alam mong maganda ka, maayos ka. Lalo na bilang babae, ’yung buhok, para mo na siyang crowning glory, sabi nga nila,” she notes.

What made Marian say yes to becoming an ambassador for Fresh Hairlab? She knows that the demands of her job, especially photoshoots and endorsements, could stress her hair.

“Sa dami na rin ng shoot ko, it gets chemically-treated, colored, permed, relaxed, rebond, blow-dry, kung ano ano na,” she explains.

Partnering with Fresh Hairlab seemed the most obvious solution, especially when she heard of its campaign Skin Care is Hair Care.

“Bakit mga skincare ingredient ’yung nabibida ninyo tapos shampoo and conditioner? Then na-realize ko, oo nga ‘no. ’Yung scalp mo ay skin. So kapag naglalagay ka ng shampoo, ’di ba, from the scalp naman, so skin care is hair care pala talaga,” Marian realizes.

The actress was an obvious choice as the brand’s ambassador. It was searching for someone who knows the importance of self-care in spite of the demands of a personal and professional life.

“Marian’s different roles and hair transformations from all her television appearances and roles has proven her skills and confidence in all aspects of her life,” says Melody Chung, VP for sales and marketing, Fresh Philippines. “We wanted an endorser that represents what it means to be confident, strong, smart and beautiful. Marian carries all these qualities and more, which is why we found her fit to be the new face of our hair care line.”

Fresh Hairlab can provide the skincare one needs when life gets hectic for people who lead very busy lives.

For women who are always on the go, such as Marian, Fresh Hairlab is a perfect fit because of its double the care benefit. It prioritizes healthy hair while still nourishing the scalp with skin-loving ingredients such as Niacinamide, Argan Oil, Collagen, Zinc, and Hyaluronic Acid.

For Marian, a product that takes care of your scalp is key to the #hairgoals that we dream of: “Kapag sinasabing hair care, ang iniisip natin, ’di ba, ’yung uma-awra kang may silky smooth hair o kaya naman, may magandang curls. Pero paano ba makarating sa ganu’n na long-term? Siyempre, dapat healthy ang iyong scalp. Sabi ko nga sa kaka-style, blow dry, styling products, pollution sa labas, ang hirap! Kaya mahalaga talaga ang nourishment and strengthening ng hair,” she explains.

Her personal favorite is Jeju Aloe Ice Double Boost Niacinamide Serum shampoo and conditioner, “Dahil ito ay nakaka-nourish at nakakapagtibay ng hair,” she shares.