Kontrata sa DDB kinansela

NAKIKIISA ang Department of Tourism (DOT) sa mga mamamayang Pilipino sa pagpapahayag ng kanilang pagkagalit at pagkadismaya sa kontrobersiyang kinasangkutan ng ahensiya sa likod ng “Love the Philippines” video.

Ipinaliwanag ng Tourism Department na sa ilalim ng terms and condition para sa kanilang tourism branding campaign sa pagitan nila at ng DDB Philippines, napagkasunduan umano na ang material na gagamitin ng nanalong bidder (DDB Phil.) ay kinakailangang orihinal at nakalinya sa adbokasiya ng DOT.

“As DDB Philippines has publicly apologized, taken full responsibility, and admitted in no uncertain terms, that non-original materials were used in their AVP, reflecting an abject failure to comply with their obligation/s under the contract and a direct contravention with the DOT’s objectives for the enhanced tourism branding, the DOT hereby exercises its right to proceed with termination proceedings against its contract with DDB,” ayon sa pahayag ng DOT.

Bukod dito, mayroong karapatan ang DOT na baguhin, suspendihin, huwag ipagpatuloy pansamantala o permante ang napagkasunduang kontrata sakaling makita ng Tourism Department na walang kakahayahan ang isang ahensiya para sa nasabing proyekto.

“Under the terms governing the DOTs tourism branding campaign contract with DDB Philippines, materials produced by the winning bidder should be original and aligned with the DOTs advocacies. Further, The DOT reserves the right io change, suspend or discontinue temporary or permanently the contract at any time should the DOT deem the agency incapable of the project,” ayon sa DOT.

Humingi naman ng paumanhin ang DDB Philippines sa publiko dahil sa pangyayari at inaako din ng nasabing ahensiya ang kanilang naging pagkakamali naglagay sa DOT sa balag ng alanganin.

Binigyang diin ng Tourism Department na wala silang binayad para sa proyekto na isinagawa ng DDB Philippines sa ilalim ng tourism branding campaign contract.

“No payments have been made by DOT to DDB under the tourism branding campaign contract. The DOT shall exercise its right to forfeit performance security as a result of default in obligations under the contract as well as to review standards of performance or lack thereof vis-a-vis any claims for payment and or any other engagement,” ayon pa sa DOT.

Narito ang buong pahayag ng DOT:

The Department of Tourism (DOT) is in solidarity with our fellow Filipinos in expressing our outrage and extreme disappointment at the use of non-original/stock footage purporting to be scenes from the Philippines in the audio visual presentation (AVP) prepared, produced, and published by DDB Philippines as a component of the launch of the enhanced tourism branding campaign for the country.

Under the terms governing the DOT’s tourism branding campaign contract with DDB Philippines, “Material/s produced by the winning bidder should be original and aligned with the DOT’s advocacies”. Further, “The DOT reserves the right to change, suspend, or discontinue temporarily or permanently the contract at any time should the DOT deem the agency incapable of the project.”

As DDB Philippines has publicly apologized, taken full responsibility, and admitted in no uncertain terms, that non-original materials were used in their AVP, reflecting an abject failure to comply with their obligation/s under the contract and a direct contravention with the DOT’s objectives for the enhanced tourism branding, the DOT hereby exercises its right to proceed with termination proceedings against its contract with DDB.

No payments have been made by DOT to DDB under the tourism branding campaign contract. The DOT shall exercise its right to forfeit performance security as a result of default in obligations under the contract, as well to review standards of performance or lack thereof vis-a-vis any claims for payment and/or any other engagement. Further, the DOT reserves the right to take all other action against acts deemed inimical to the interest of Philippine tourism.

The Department of Tourism remains fully committed to developing and promoting the Philippines as a powerhouse of natural wonders, culture and heritage, and a fount of warmth and hospitality which is a source of great love and pride for all Filipinos.