GMA Network dominates Philippine on-air and online platforms

October 25, 2021 Eugene E. Asis 89 views

WHEN it comes to bringing superior news and entertainment to Filipinos here and abroad, the country’s largest broadcast station GMA Network remains steadfast in being Buong Puso Para sa Pilipino while asserting its dominance across all platforms.

On TV, GMA reached 97 percent of total TV households in the country with an estimated 82 million viewers nationwide based on January to September 2021 data from Nielsen Phils.

GMA-7’s reach is further complemented by second free-to-air channel GTV, along with the Kapuso digital channels Heart of Asia, Hallypop, and I Heart Movies which can be accessed using digital TV receivers GMA Affordabox or GMA Now for mobile smartphones.

Per major area, GMA’s TV households net reach in Total Luzon is 96.1 percent with about 54 million viewers; Total Visayas at 98.2 percent with 16 million viewers; and Total Mindanao at 96.9 percent with 12 million Filipinos.

In Rural Philippines, GMA reaches 97 percent of the TV households with 36.4 million people while 96.3 percent with 45.4 million people are reached in Urban Philippines.

Additional data from MCTAM (Metro Cities TV Audience Measurement) also cited that GMA reaches nearly every TV household in Metro Dagupan at 99.5 percent net reach (with 351k viewers), Metro Cebu at 97.9 percent (with 2.3 million viewers), and Metro Davao at 99.4 percent (with 2.1 million viewers). These key regional cities are being reached by GMA’s Regional TV channels which also have their respective local newscasts.

Abroad, viewers can catch GMA via its international channels GMA Pinoy TV, GMA Life TV, and GMA News TV as well as GMA On Demand.