ADVANCED Media Broadcasting System (AMBS) and ABS-CBN Corporation announced their partnership that will officially bring iconic Filipino entertainment programs and relevant news to more audiences via free-to-air channel AllTV.

Through the content agreements executed during the contract signing ceremonies held at the Brittany Hotel Villar City, AllTV will host the airing of nostalgic Kapamilya shows under the Jeepney TV brand and likewise simulcast the longest-running primetime newscast in the country, TV Patrol.

Starting May 13, AllTV viewers can catch selected all-time favorite Kapamilya teleseryes from Jeepney TV in different parts of the day, including primetime and get the latest important news from TV Patrol.

Present at the contract signing were chairman of Villar Group Manny Villar, Sen. Mark Villar, Vista Land and Lifescapes Inc. president and CEO Paolo Villar, All Value Holdings Corp. president and CEO Camille Villar.

Representing AMBS were its president Maribeth Tolentino and its CFO Cecille Bernardo. Representing ABS-CBN were chairman Mark Lopez, president and CEO Carlo Katigbak, chief operating officer Cory Vidanes, Group CFO Rick Tan and chief partnership officer Bobby Barreiro.

The new partnership seeks to deliver enjoyable, enriching and informative content to audiences via AllTV available on Channel 2 on free TV, cable and satellite TV nationwide.

ALV optimistic about film company

THE public knows Arnold Vegafria or ALV as a leading and respected talent manager of A-list artists, singers, beauty queens and even politicians.

No stranger to the film industry, Arnold recently embarked on film production. Two months ago, his ALV Films released its maiden production venture, ‘After All,’ starring Beauty Gonzalez and Kelvin Miranda.

Arnold’s sophomore outing as a producer, G! LU or Go! La Union, released on April 24, stars a host of hunk actors and beauty queens, with young director Philip King at the helm.

Third on Arnold’s line-up is ‘My Stepmother’s Lover,’ starring Sunshine Cruz, Kiko Estrada and Martin del Rosario, expected to hit the big screen in June.

Arnold, who is also into concert production, is grateful for having conceptualized a film that will resonate with the millennial generation. ‘G! LU’ wrapped up in 2019 yet, but Arnold is grateful the film will finally be shown in local theaters.

“For sure, today’s young people will identify with the different characters that they will see in the film,” Arnold said. “They can also relate to all their coming-of-age problems, especially now that mental health issues have become more relevant.”

‘G! LU’ was supposed to be shown in the summer Metro Manila Film Festival (MMFF) last year, but the film didn’t make it to the lineup of entries.

‘G! LU’ stars David Licauco, Teejay Marquez, Kiko Estrada, Enzo Pineda, Derrick Monasterio and Ruru Madrid.

Also in the film are Michelle Dee, before she joined Miss Universe Philippines, Miss World Philippines 2018 Katarina Rodriguez, Chanel Morales, Maureen Montagne, Sophia Senoron, Kimi Mugford, Ali Forbes, Carl Guevarra, Ken Anderson, Denver Hernandez and veteran actress Pinky Amador.

‘G! LU’ revolves around the adventures and misadventures of a group of hunks and babes in their well-chiseled abs and bikini-ready bods. At the helm is young director Philip King who also wrote the story for Rein Entertainment.

The film captures La Union’s breathtaking beaches and rustic scenery as its backdrop. Moreover, G! LU serves as a travelogue, giving a timely nod to environmental awareness and ecotourism promotion.

Arnold thanks GMA 7 for the support they have accorded him. “I’m very grateful for the trust and support the Kapuso Network accorded to G! LU, to the extent that they even acquired the TV rights for the movie,” shared Arnold.

“The local movie industry is definitely on an upswing and we plan to keep it alive by continuously creating relevant and meaningful content,” said Arnold.

“Hopefully, we at ALV Films can come up with truly unique storylines and maybe even collaborate with some foreign productions who share our vision for movie magic.”