MOBILE Legends: Bang Bang Philippines launches “Tara, Laro,” a localized campaign to celebrate the annual ALLSTAR campaign in the country starting today until April 2024.

Through a caravan, MLBB Philippines will visit Cavite, Laguna, Batangas, Rizal, and Quezon (CALABARZON) to gather MLBB gamers and bring fun MLBB-themed events that aim to promote camaraderie and teamwork and foster friendships.

“For many of us, MLBB has been an instrument to make memories with friends, bond with family, or relax with work colleagues. Despite the game bringing out our competitive nature, it still serves as a platform that connects us with our loved ones and also provides entertainment to burn off stresses,” says Bella Zhang, MOONTON Games Campaign Manager for ALLSTAR Philippines.

“With ‘Tara, Laro’ we hope to see our MLBB gamers in the activities that we prepared for them so they can create a closer and healthier bond,” Zhang added.

For the first phase of the campaign, MLBB Philippines will release the ALLSTAR PH music video titled “Tara Laro” on March 22, 2024.

Sung by popular actress dubbed as “Pambansang Fiance” along with TikTok influencers Prince Adrian Dagdag and Sean Panganiban, the upbeat dance song aims to spread a friendly and positive gaming atmosphere among the Filipino MLBB gaming community.

Meanwhile, a three-part video series will be released to showcase various relatable situations that MLBB gamers encounter and how the game can be a tool for stronger familial bonds, leadership, or friendship. The comedic first episode comes out on March 25, 2024, on MLBB’s official channels.

Starting April 3-26, 2024, MLBB Philippines will bring the ALLSTAR 2024 experience to barangays, universities, and malls across the CALABARZON region.

Participants can bring friends and family to enjoy music, join fun activities, take home MLBB All-Star merchandise items, and create memories.

Fun matches, grand parades, karaoke contests, stop dance competitions, meet and greets, and performances await fans.

MLBB Philippines will also visit primary schools to bring educational materials and healthy snacks and hold fun activities such as dance exercises, coloring workshops, and team-building activities.

To celebrate International Women’s Month, MLBB PH partnered with Vista Malls to launch the HERoic Brawl.

The event will run in all participating Vista Malls every Saturday from 2pm – 6pm.

Here are the participating malls: Vista Mall SOMO, Vista Mall Taguig Vista Mall Bataan, Vista Mall Naga, Vista Mall Malolos, Vista Mall Las Piñas, Vista Mall Pampanga, Vista Mall Gentri, Vista Mall Iloilo Vista Mall Dasmariñas, Vista Mall Lakefront, , Star Mall Shaw, and Star Mall SJDM.

Meanwhile, MLBB Philippines will provide giveaways and raffles at Parañaque Integrated Terminal Exchange (PITX) selected buses from March 27-31, 2024. There will also be charging stations to make phone batteries one less problem when traveling for long hours.