Esteemed guests including Senator Robin Padilla, House Deputy Speaker Duke Frasco, board members, provincial and local chief executives in Cebu joined Tourism Secretary Frasco and Cebu Governor Gwen Garcia in welcoming Suroy Suroy Sugbo guests on the program’s first day.
Source: Department of Tourism-Philippines Facebook Page
Frasco welcomes Suroy Suroy Sugbo guests
TOURISM Secretary Christina Garcia Frasco on the first day (Apr. 15) of the Suroy Suroy Sugbo: Enchanting Camotes personally welcomed the visitors to the charming island destination, which has gained popularity for its white-sand beaches, pristine waters, crystal clear lake with caves, and other attractions.
“Suroy Suroy Sugbo”, which means to go around and visit Cebu, is a flagship tourism program of the Secretary Frasco’s mother, Cebu Governor Gwen Garcia. Since its implementation in 2005, the program has successfully boosted Cebu’s tourism industry by letting the guests experience the tourism offerings, festivals, food, products, and cultural presentations prepared by local government units (LGUs), tourism stakeholders, and residents at each of the tour stops.
Esteemed guests including Senator Robin Padilla, House Deputy Speaker Duke Frasco, board members, provincial and local chief executives in Cebu joined Secretary Frasco and Governor Garcia in welcoming Suroy Suroy Sugbo guests on the program’s first day.
“By our presence here with the leadership of the DOT Central Office and under the directive of our President, we manifest our continued support for local government units that champion tourism, for truly tourism is one of the greatest contributors to our economy and is, and can be a vehicle for our country’s economic transformation,” enthused the tourism chief.
Secretary Frasco has earlier announced that the DOT will replicate the Suroy Suroy Sugbo throughout the country through a national tourism program.
“So successful has it been, that we in the Department of Tourism are benchmarking this in the form of a program that we are launching called the “Philippine Experience” which like the Suroy-Suroy Sugbo aims to give our tourists not just an opportunity to visit our key destinations but also our lesser-known destinations and emerging destinations.”
The DOT first conducted its benchmarking activity on the Suroy Suroy Sugbo last January and brought Regional Directors around 15 municipalities and one city in Northern Cebu.
“While our country may have only opened up in February of last year, the momentum for tourism growth has begun under the Administration of President Bongbong Marcos Jr., who has prioritized tourism under his development agenda, recognizing how tourism can provide economic opportunities to our fellow Filipinos,” said Secretary Frasco.
“Remember that every time you travel, every time you book a flight, a boat trip, you book a hotel; you support a Filipino family. You help our tourism workers, you provide help to our tourism stakeholders, you help in nation-building. I continue to encourage you to continue in Suroy-Suroy because after this Suroy-Suroy Sugbo, as we benchmark this all over the Philippines, soon we will have a Suroy-Suroy Pilipinas,” she added.
