In marketing, promotions

THE Department of Tourism (DOT) on Wednesday assured to help in the promotion and marketing of the National Museum of the Philippines (NMP) in view of its invaluable contributions to the preservation of the country’s culture, customs, heritage and legacy.

Tourism Secretary Christina Garcia Frasco, also a trustee of the NMP, made the statement during the 3rd quarter regular board of trustees meeting held at the National Museum in Manila.

Frasco offered the Department of Tourism’s assistance in the marketing and promotions of museums across the country, as well as the establishment of tourism circuits for museums so public knowledge and access to these museums could be in the mainstream.

“I wish to thank all of you for what you have done to push forward the preservation of our heritage. My personal presence here, today, I hope, signals my intention to give the full support of the Department of Tourism to the National Museum of the Philippines and to all of your projects. I wanted the support to be tacitly manifested by my physical presence and you can rest assured that I will be your ally in the Department of Tourism,” she said.

An advocate of culture and the arts herself, the former Mayor of Liloan added “all of your efforts deserve to be highlighted and the general public needs to really know about all the activities, because giving the general public access to all of these worthwhile endeavors would also benefit both the museum and the public in general, in that, we are able to provide a mainstream access to all the services in the museums.”

Frasco expressed her gratitude to the members of the board attended by Evangelina Lourdes Arroyo- Bernas, NMP Chairperson; Jeremy Barns, Director General of NMP; Jorell M. Legazpi, Deputy Director for Museums; and Board of Trustees from the private sector Andoni M. Aboitiz, Dr. Jurgenne Primavera, and Dr. Rene R. Escalante. Senator Nancy Binay and other trustees also joined the meeting virtually.

AUTHOR PROFILE

Cristina Lee-Pisco