Frasco Tourism Secretary Frasco holds a dialogue with tourism stakeholders and Fil-Am regional associations in New York together with Philippine Consulate General in New York Deputy Consul Arman R. Talbo and DOT-NY Attache Francisco Lardizabal. Photo from DOT chief Christina Garcia Frasco’s Facebook page

Frasco takes listening tours to NY

September 23, 2022 Cristina Lee-Pisco 60 views

DOT chief vows to promote new, existing product portfolio

ON the sidelines of the official working visit of President Ferdinand R. Marcos Jr. and his Cabinet members to New York City, Tourism Secretary Christina Garcia Frasco on Wednesday (September 21 EST) took her listening tours abroad, engaging in a dialogue with tourism stakeholders and Fil-Am regional associations at the Philippine Center.

Frasco expressed her gratitude to the stakeholders for sharing their inputs to the Department of Tourism (DOT), which primarily revolved around the need to strengthen the marketing and promotional campaign of the Philippines to drive up more tourists and make the country top-of-mind; providing a more seamless experience for tourists traveling to and within the country; tapping into niche markets and promotion of new tourism products; among others.

The Tourism Secretary likewise provided an overview of the DOT’s ongoing projects and collaborations with other government agencies that are anchored on its seven major objectives and three key strategies toward the fulfillment of President Marcos Jr.’s tourism industry direction.

Frasco also expressed the DOT’s commitment to promote new and existing tourism product portfolio, particularly the country’s film tourism and the arts, especially with the President’s support for the promotion of the creative arts.

The DOT, Frasco assured, is also committed to extend any possible support to stakeholders catering to niche travel groups and markets including high-impact or upscale travelers, students and youth, wellness as well as meetings, incentives, conferences and exhibitions (MICE).

Among the associations and companies represented during the meeting were Cagayan de Oro-Misamis Oriental Association of New York Inc.; Cathay Pacific; CEBU Inc.; Fiesta in America; GTT Travel; Korean Air; J3 Marketing and Productions; SAF Travelworld Inc.; Skal International New York; StudentUniverse; St. Michael & Company; Philippine Airlines; and Virtuoso.

Also joining the dialogue with Frasco were Philippine Consulate General in New York Deputy Consul Arman R. Talbo and DOT-NY Attaché Francisco Lardizabal.

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