DOT’s Have a Safe Trip, Pinas ad wins in 2021 UNWTO Tourism video competition

December 12, 2021 Cristina Lee-Pisco 677 views

THE Department of Tourism’s (DOT) Have A Safe Trip, Pinas won as one of the Exceptional Stories of Sustainable Tourism in the 2021 United Nations World Tourism Organization (UNWTO) Tourism Video Competition.

It is the second time the Philippines emerged as winner in a competition organized by the UNWTO.

Tourism Secretary Berna Romulo-Puyat said “we are proud that the video produced by the Department made it to this prestigious competition. More importantly, we were able to show how tourism provides jobs and livelihoods while conveying our message of travelling safely.”

Launched in November 2020, the DOT’s ad showed how travelling amidst the pandemic can still be safe and fun while highlighting the community benefits of tourism, featuring workers from Boracay Island–the first tourist destination in the Philippines to open since the pandemic–whose jobs and livelihoods were restored when local leisure travel resumed.

The competition was launched by the UNWTO ahead of its 24th General Assembly, and was designed to recognize the best visual storytellers from every global region.

Video entries were judged based on two categories: “Tourism and the Decade of Action”, which shows how the tourism sector is advancing the 2030 Agenda for Sustainable Development through references to one or several of the 17 Global Goal; and “Exceptional Stories of Sustainable Tourism”, which shows remarkable examples that showcase the human face of tourism and make clear the positive social impact the sector can have through generating opportunities for all.

The Have A Safe Trip, Pinas video was presented by the UNWTO competition as one of the Exceptional Stories of Sustainable Tourism, specifically for the Asia and the Pacific region.

Last week, the UNWTO also accorded Brgy. Bojo in Aloguinsan, Cebu with the Best Tourism Village Award in its pilot program that recognized 44 villages from 32 countries for their natural and cultural resources, and innovative and transformative actions and commitment to tourism development aligned with the Sustainable Development Goals (SDGs).