Default Thumbnail

40 years and growing stronger

October 8, 2022 Ignacio "Toting" Bunye 258 views

Ignacio Bunye“Worldwide, the average productive lives of companies is 30 years. But we have surpassed that. We are now 40 and still very much around.” Thus, businessman, civic leader and Most Outstanding Muntinlupeño Dionisio “Diony” Alog described his company’s journey, co-founded with his wife Ofelia, forty years ago.

ALOG & Company, Inc. has not only survived. It has thrived. It is now a leading marketer and distributor of a wide range of products and technologies for the protection of human health, structural properties and the environment against insect pests and microorganisms. It serves government offices, commercial pest control operators and private institutions nationwide.

ALOG proudly represents leading multinational chemical companies in the Philippines namely Bayer Environmental Science, BASF, Syngenta, Ensystex as well as professional pest control equipment companies namely Swingtec from Germany, Hockman and B&G from the USA.

In addition, it has partnered with NRS Relief, a company that manufactures innovative, high quality and cost-effective core relief items and multi-purpose shelters. These multi-purpose tents are intended for emergency response during disasters like earthquakes, typhoons, fires and other calamities.

ALOG takes an active role in bringing innovative technologies and products to the Philippines. From the development of control programs concerning public health, particularly in malaria and dengue, general pest control programs for private companies to the most complete termite control products ranging from repellent liquid termiticide to non-repellent liquid formulation to baiting technologies for structural protection. In 2010, ALOG made its biggest sale tender in the history of public health, by supplying 2 million pieces of long lasting impregnated nets (LLIN) from Bayerhad to malaria endemic provinces in the Philippines.

Recently and just in time for the COVID pandemic, ALOG and Co. ventured into products used for virus protection and disinfection through its BioMed Division. “We became part of the spearhead team serving both national and local governments and private institutions, deploying tons of disinfectants used in the communities and targeted areas at the start of the lockdown,” Diony explained.

Indeed, ALOG and company has gone a long way from its humble beginnings. Diony and Ofie first set up shop at a decrepit office along Guadalupe street, Makati. Diony served as the general manager, salesman, delivery man, collector, and technician all at the same time while Ofie, (his former office mate and former girlfriend) was the receptionist, customer service officer, administrative assistant, and accountant. Their son Dennis, at that time 6 years old, was visibly disappointed the first time he visited his parent’s “Makati office”. It had only two tables, with manual typewriters and a few telephones.

ALOG initially sold poultry feeds, hog feeds, one-day old chicks, veterinary medicines and supplies. Later products included fertilizers, and agricultural sprayers, pest control equipment and hygienic insecticides. In 1987, the company crossed its first 1st milestone by selling 25 units of Swingfog fogging machine to the National Food Authority (NFA).

As the company grew, it also moved out from its decrepit office. In 1993, ALOG & Company, Inc. acquired a commercial lot in Guadalupe Nuevo, and constructed a four 4 -storey building, making it as the official headquarters of the company. In 2012, ALOG & Company, Inc. moved to its current office at Unit 301 Alabang Business Tower, 1216 Acacia Avenue, Madrigal Business Park, Ayala Alabang, Muntinlupa City and retained its warehouses in Las Piñas and Makati City.

During ALOG’S 40th anniversary celebration (appropriately themed 40 Years – A Legacy of Protection), Diony formally retired as Chairman and announced his successor who will take the company through the next forty years.

In 2001, Dennis Niño Alog, the third and youngest child of Diony and Ofie, joined the company where he handled the pest control market. In 2010, he was appointed VP for the Public Health Division. In February, he became President/CEO. With Diony’s retirement, Dennis, 46, is now Chairman/CEO.

Trained at early age to look for business opportunities, Dennis and wife Stacey have also ventured into the 7 Eleven business. They now operate three outlets, the first branch in Laguna Bel Air (2008), the second in Tayug, Pangasinan (2012), the third in Villasis, Pangasinan (2015) and a 4th one soon to open in Binalonan, Pangasinan (2023). The young couple are also into real estate – condo units for lease, office space for lease, and private houses for lease. They are soon putting up a commercial building in Tayug, Pangasinan, during the 2nd quarter of 2023, with leasable space of 1,600 square meters.

During his acceptance speech, the new Chairman/CEO Dennis vowed to take ALOG and Co. to the next level, by upholding the values his parents had instilled in him (integrity, reliability, expertise and experience), by being resilient and quickly adapting to the needs of the fast changing times, and by always helping protect communities, making them clean, green, safe and pest free.

The new chairman ended his speech by coining a new brand tagline which appropriately describes the company’s mission, then, now, and in the future – “Alaga Ka Araw at Gabi. Yang ang Alagang Alog.”