Maricel comes home to her newest family
THE Diamond Star Maricel Soriano has signed up as coffee brand Bona Vita’s newest ambassador.
“It is a privilege and honor to have [partnered] with the one and only Diamond Star, Ms. Maricel Soriano. Her elegance, simplicity and classy image makes her standout among the crowd.
Therefore, she is perfect to be the new Bona Vita star,” Bona Vita Chief Executive Officer Jethro Cerezo stated.
Her stellar reputation mirrors the brand’s core values, and represents the brand’s characteristics—classy, healthy, and quality.
Her timeless career recognitions and contributions to the Philippines’ entertainment industry have also been a relatable moment with the brand owner, the Cerezo family that reminds them of Bona Vita’s emerging and dynamic journey.
Having the Diamond Star on board is a huge milestone that shows how much Bona Vita has grown since it was established. The company has been reaching target goals that helped expand the team, provided better compensation to employees, and built great rapport with business partners.
The family plans to increase their marketing initiatives with bigger advertisement investments across different platforms to compliment their boosting online sales performance.
“After 7 years of hard work, dedication and prayer, the brand ascends up the ladder. By the grace of God, Bona Vita is now #1 in various e-commerce shopping sites in the Philippines,” said Chief Operations Officer Edgar Cerezo.
Even the Diamond Star herself is an avid consumer of Bona Vita Coffee and a supporter of the company’s mission and vision. With her own Bona Vita experience, she emphasizes the importance of prioritizing one’s health–making Bona Vita Coffee a perfect companion in achieving better health.
And in a true Bona Vita fashion, they have managed to broaden the brand’s flavors with innovative product variations. When asked to tease about Bona Vita’s plans, Jethro Cerezo answered, “A lot is in store for Bona Vita! More amazing and quality products [will be revealed] soon, which will definitely excite your taste buds and will be beneficial to your body and health.”
In 10 years, Bona Vita envisions to have a self-owned establishment within Metro Manila and open branches all over the country. The family is poised to continue making waves in the healthcare industry.
Bona Vita family of products comprise Bona Vita 8-in-1 Coffee Mix, BonaSlim 15-in-1 Coffee Mix, Bona Vita 8-in-1 Choco Drink, and Bona Vita Grapeseed Oil Extract. These ready-to-drink products are available online at www.bonavita.ph and via Shopee, Lazada and TikTok Shop. To know more, you can also visit their Facebook page at Bonavita Philippines.
