Bearing the same goal of promoting age-appropriate content which leads to the moral upliftment of the Filipino people, the Movie and Television Review and Classification Board (MTRCB) and Vivamax, Inc. (Viva) a media and entertainment company and provider of Video-on-Demand (VOD) streaming services, have formalized their partnership to promote Responsableng Panonood (Responsible Viewership) to Filipino viewers through the ceremonial signing of a Memorandum of Agreement (MOA) on January 27 in Quezon City.

Under the MOA, both parties agreed to jointly carry out programs and activities that aid in the protection of the viewing public.

Viva committed to practicing responsible self-regulation by ensuring sufficient age-rating advisory on its VOD content, as well as continuing its parental control feature for subscribers within its web applications.

The MTRCB, on its part, committed to collaborate with Viva, Inc. to help calibrate the latter’s rating classification for its films, advertising and marketing materials.

Most importantly, with the consumer’s well-being in mind, both parties agreed to resolve any content-related concerns raised by the public in an amicable manner.

“The partnership that is forged through this MOA is rooted in our shared concern for the Filipino viewing public. As it has done in the past, the Board allows the industry to thrive through the practice of responsible self-regulation while ensuring that each Filipino household shall have access to a safe and comfortable viewing experience.

“My sincere thanks to Vivamax, Inc. President Vincent del Rosario and his team for making history as the first Filipino-owned and operated VOD to partner with MTRCB to promote Responsableng Panonood,” MTRCB Chair Lala Sotto shared in her speech during the MOA signing ceremony.

AUTHOR PROFILE

Ian F. Fariñas