Kumu marks 5th year with more partnerships, new shows
Millions of content. Thousands of streamers. Five years of community. One global platform.
Philippines’ homegrown social entertainment app, Kumu, is welcoming its fifth year of unleashing Filipinos’ talent, passion and creativity with a massive, multi-project celebration that is collectively called kumuFIVE.
Its large user base composed of those here and abroad, particularly OFWs, can look forward to the next few months being filled with newer and bigger collaborations, as well as loads of innovative shows and programs that can become a pipeline towards their own career success in media and entertainment.
Finally, kumuFIVE would also include a most-star-studded event, which is set to be a first for the Kumunity.
What better way to give back and commemorate the occasion than to bring sparkle, glamour and a touch of extravagance to the Kumuverse than by gathering them under one roof for the upcoming Diamond Gala?
Stepping outside their gadgets and into real life, the monumental gala will feature a blue carpet for the Kumunity members who will be dressed to the nines while meeting their co-streamers and gifters on August 26 at the Shangri-La Fort.
“The Diamond Gala is our way of commemorating Kumu’s journey and sharing our gratitude for the years of support for our platform and initiatives. This event embodies our commitment to building a safe platform that prioritizes the voice of the Filipino people at home and around the world,” said CEO and co-founder Roland Ros.
Over the years, Kumu has taken leaps and bounds by partnering with some of the media and entertainment giants in the Philippines in making a lot of projects possible.
Among their esteemed partners were Pinoy Big Brother, Eat Bulaga!, The House of Collab, Summit Media, GKNB, Star Magic and Viva.
These have yielded extraordinary shows, paved the way for the rise of the streamers, creating a community that embraces all kinds of talents, and helped uplift the lives of many, especially during the pandemic.
In addition to its partnerships with major media companies, for its fifth year, Kumu continues its commitment to helping its Filipino creators and communities find success with their own creative careers, both inside and outside of the platform.
This vision has given birth to performance contests that recognize the contributions of some of the country’s unsung heroes: There’s “Healthcareoke” for healthcare workers, which is also a partial fundraiser for local NGO Shining Light Foundation, and the currently airing “Dance Battleship” for the Filipino seafarers, who are the second largest group in the global maritime industry.
Meanwhile, aspiring female performers and those who identify as women can unleash their talents and participate in the inclusive search for the next iconic girl group in “Looking for Jowa: Idol Survival Show.”
Game shows are making a roaring comeback as part of “Panalo Hour,” which will feature different games per day.
Streamers who double as reality game show lovers, for their part, will have the chance to participate in the quest for diamonds through “Diamond Hunt’s” various mental and physical challenges by winning Kumu campaigns.
Speaking of diamonds, an exciting addition to the platform is the “Kumugotchi” rooms wherein the viewers can actually control the streamer’s actions using virtual gifts also known as diamonds.
Having done so much progress in the past five years, the platform has truly enabled the sharing of talents and time among the streamers.
To give back, it has also opened its doors to several initiatives like “Euniverse Has It,” which gives back to other streamers and supporters, as well as the “Karlito Volley Kamp,” which aims to unleash the Kumunity’s athletic side.
Happening from August 25 to 27, the volleyball camp features some of the country’s top volleyball superstars namely Jema Galanza, Carmela Tunay, and Celine Domingo for a day of teaching service, spikes, and blocks.
In keeping with its goal to deliver an unparalleled entertainment experience, further solidifying Kumu’s position as a global content powerhouse platform are the upcoming “Kumuserye” and “Kumusta World.”
Both projects are set to shine the spotlight on the streamers’ acting and musical performances.
Ensuring that its impact reaches beyond content creation but even towards relevant social issues, the platform has played an integral role in nurturing the careers of local drag queens and will continue to do so as a major sponsor of Drag Race Philippines Season 1 and 2.
This effort comes on top of its constant and consistent campaigns that promote a safe platform for all its users and streamers regardless of gender and age.
Its most recent project is “Take Back Our Internet,” which aims to spread awareness on the dark side of the web where cybersex traffickers lurk in the shadows.
Extending beyond the digital realm, the platform provides a space where content creators can thrive, share their stories and connect with their audience on a deeper level.
Its partnership with IKON employment solutions agency for its OFW users pushes that goal to the next level.
Soon, its content and shows will also reach a wider audience abroad all thanks to the new partnership with ABS-CBN Global.
As Kumu celebrates its fifth anniversary, it reflects on a journey marked by creation, collaboration and meaningful connections that would surely continue and become stronger in the years to come.
