GINEBRA San Miguel Inc. (GSMI) celebrated World Gin Day (WGD) in a “cool, clear, and versatile” way starting with a media launch on June 8 at The Westin Manila in Ortigas.

A series of events will be held to highlight June as World Gin month.

WGD, a global celebration observed every second Saturday of June, is spearheaded in the Philippines by GSMI, as it was also the one who brought the first WGD festivities to the Asia Pacific region back in 2014. That year, GSMI marked the 180th year of its flagship brand, Ginebra San Miguel. Today, gin enthusiasts look forward to GSMI’s month-long activities, which not only celebrate gin’s enduring influence on our drinking culture but also its role in celebrations, fiestas, gatherings, and even our everyday triumphs.

“We join gin enthusiasts worldwide in celebrating World Gin Day. As pioneers of this event in our country, we aspire to ignite the spirit of greater appreciation for more Filipinos to know gin’s outstanding qualities, as it is a drink that is ‘Cool, Clear, and Versatile,’” says GSMI Marketing Manager Ron Molina.

This June 8, GSMI once again reinforced that “Gin Is In,” highlighting gin’s “Cool, Clear, and Versatile” qualities that elevate it from the rest.

In a new campaign supporting the appreciation for Gin, GSMI features three exciting and authentic personalities who perfectly embody these unique characteristics of gin.

Actor and model Zanjoe Marudo likes the cool and refreshing gin experience to punctuate the day. “Alam niyo kung anong totoong COOL sakin? Yung pagiging kalmado ko (You know what’s truly cool for me? It is my being calm),” says Zanjoe. His choice of gin is popular to this day – Ginebra San Miguel, which has been his favorite since his days growing up in Batangas.

Basel Manadil’s choice is GSM Premium Gin, a distilled gin made with natural ingredients and fine botanicals. Popularly known as “The Hungry Syrian,” the Syrian-born Filipino vlogger’s viral posts have made him a clear favorite among millions of netizens. As he would say, “always be CLEAR with your intentions no matter where you go. Because everything you do, can make an impact to others.”

Actress comedian Herlene “Hipon Girl” Budol likes her gin to be versatile, a drink she can enjoy in many ways. The fact that this comedian was able to transform herself into a serious pageant contender truly is outstanding and admirable. Herlene has won over Filipinos with her charming wit, down-to-earth personality, and of course, her remarkable versatility. “If you are good at one thing, you can also be good at anything! Stay true while learning many things.”

Zanjoe, Basel, and Herlene also be present at various events of GSMI during “Gin Is In” celebrations this month.

GSMI is the producer of Ginebra San Miguel, the world’s largest-selling gin, according to leading global drinks journal, Drinks International. GSMI’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, GSM Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Añejo Gold Rum, Primera Light Brandy, the Philippines’ no. 1 Chinese wine Vino Kulafu and the newly launched G&T Ultralight Spirit Drink.

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