SM employee-volunteers from SM CDO Downtown with some of the beneficiaries of Christmas Cheers
Embracing the Christmas spirit with open arms
SM group spreads social good with ‘Christmas Cheers’
THE season of giving is within our midst.
As the world embraces the spirit of Christmas with open arms, SM group employees stepped out of the holiday rush and into the shoes of volunteers, spreading social good through the Christmas Cheers gift-giving initiative.
Spearheaded by SM Foundation and SM Supermalls, the program stood as a testament to the dedication of volunteers to create meaningful contributions and build memories with communities, one act of kindness at a time.
The spirit of Christmas is synonymous with generosity and the joy of giving, and for one individual in Cagayan de Oro, Philippines, this sentiment came to life through their involvement in the Christmas Cheers distribution volunteer program. In a recent interview, a member of the volunteer team shared insights into their motivations, experiences, and the profound impact they witnessed during the holiday season.
A manifestation of love, kindness
For Carl Maglangit, SM CDO Downtown’s Public Relations Manager, the motivation to join the Christmas Cheers stemmed from a deep-seated belief in Filipino generous culture and how it has a magical way of spreading joy and building a supportive society.
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