Coca-Cola has announced its partnership with the PFF to become major sponsor of the PFF Women’s League 2023.
Coca-Cola to support PFF Women’s League
COCA-Cola Philippines has announced its partnership with the Philippine Football Federation (PFF), coming on board as a major sponsor of the PFF Women’s League 2023.
The support from Coca-Cola will a8dbtop local women’s football clubs and promote gender equity in sports, inspiring the next generation of athletes.
The partnership was announced during the free viewing party of the FIFA Women’s World Cup 2023 match between the Philippines and New Zealand, which Coca-Cola Philippines co-presented.
Excited football fans flocked to UP Town Center in Quezon City last July 25 to show their unwavering support for Team Filipinas and were delighted to witness the country’s historic win at the global tournament.
“We congratulate Team Filipinas for bringing honor to the country. We are proud to have brought sports fans together to witness the country’s first-ever goal and first-ever win in the World Cup,” said Coca-Cola Philippines President Tony del Rosario.
“Coca-Cola has been a proud supporter of the Women’s World Cup since the inaugural tournament in 1991, and through our “Believing is Magic” campaign, we are happy to create excitement and moments of Real Magic for people in the Philippines and around the world as we refresh the shared experience of the tournament. The FIFA Women’s World Cup represents a positive change in society, embodying the belief that anything is possible,” he added.
“We are delighted that Coca-Cola Philippines has partnered with PFF to support women’s football by agreeing to be a major sponsor of the PFF Women’s League,” shared PFF president Mariano Araneta, Jr.
“It is great to have a brand like Coca-Cola support women’s football, especially with the Filipinas creating history in their maiden participation in the FIFA Women’s World Cup 2023™. We hope that this partnership can foster the development of up-and-coming women’s players.”
Through these efforts, Coca-Cola Philippines looks forward to providing meaningful support to the next generation of Filipina football players.
