HEYLADS, a leading children’s clothing brand from China, has officially opened its first two stores in the Philippines – at The Podium and SM Southmall.

Known for its stylish, comfortable and affordable kids’ wear as well as its unique design concept, Heylads offers high-quality fashion for children from newborns to teenagers.

Founded in 2013 in Huzhou, China, Heylads draws on the industrial resources of Zhili, famously known as the “Children’s Wear Town of China,” to build a top-tier national brand.

The Heylads product line includes a wide range of collections, from daily casual wear to special occasion outfits and sportswear, all designed with vibrant colors, playful patterns and skin-safe, eco-friendly fabrics that prioritize comfort and health.

With 1,200 stores across China and a growing international presence, Heylads has become a trusted choice for parents seeking quality and value. The brand will surely win the favor from Philippine consumers.

The opening of the new stores of Heylads in the Philippines is not only a new begining but also a new chapter on the road of globalization of the brand.

“We are excited to bring Heylads to the Philippines as it provides families with stylish, comfortable affordable clothing options for their children,” said Ke Wenhua, Heylads general manager.

“Heylads has created a unique brand influence with strong presence in major and crucial areas and markets across China. The brand has been recognized multiple times as one of the top children’s clothing brands by the China National Garment Association.

“Heylads brand philosophy nurturing children’s creativity with love and focuses in providing a full range of products for children ages zero to 16, including clothing, accessories and home items.

“The brand’s competitive edge lies in offering high-quality items at affordable prices, including a fast fashion chain for children’s wear.”

“Our unique concept of health, comfort and fashion is dedicated to meeting the needs of both children and parents, and we look forward to serving Filipino families.”

Heylads’ commitment to excellence extends across the entire production process chain, from fabric selection to garment manufacturing, ensuring high standards while keeping prices affordable.

As a socially responsible company, Heylads actively participates in children’s education and environmental initiatives, integrating sustainable practices into its operations.

Recognized as one of the Top 10 children’s clothing brands in China for several years, Heylads continues to lead in innovation and quality for kids’ fashion.

“My favorite go-to outfit for my son on a casual day is something comfortable yet stylish,” said a young mom. “Some T-shirt paired with relaxed fit pants and hoody rain jacket. I love that they offer a great combination of comfort and nice design.”

Another young mom bares the qualities unique about Heylads garments. “As a mom, what I love most about Heylads is how they manage to make fashion fun for kids while maintaining practicality and comfort.”

Added Wenhua, “The Philippines is undoubtedly a key market for Heylads as rising disposable income encourages parents to invest in high-quality, stylish children’s clothing.

“The brand sees significant growth potential in the Philippines as it incorporates local elements in design to better cater to consumer needs in the region.”

He thanked the leaders and guests from various Philippine associations for the trust and support. At the same time, he also thanked the Philippine consumers who are the driving force behind the progress of Heylads.

Visit a Heylads store near you. Stores are now open at The Podium and SM Southmall, with more locations to follow soon.

Rico Blanco’s Liwanag sa Dilim staged next year

AFTER 9 Works Theatrical successfully ended its month-long musical, Once On This Island last weekend, the company announced its next venture in a new original musical, Rico Blanco’s Liwanag sa Dilim, to be staged in March 2025.

After the curtain call for the last performance of Once On This Island last Sunday, Rent actor Anthony Rosaldo mounted the stage and rendered Liwanag sa Dilim.

Anthony, who played Roger in Rent, is excited to originate a character in a new musical.

“I’m really looking forward to that challenge,” said Anthony. “9 Works Theatrical did a great staging of Rent, that’s why I know Liwanag sa Dilim will be awesome.”

Liwanag sa Dilim which features the songs of Rico Blanco, will have book and direction by Robbie Guevara.

AUTHOR PROFILE

Leah C. Salterio