ABS-CBN Lingkod Kapamilya Foundation at Alagang Kapatid Foundation, nakipagsanib-pwersa sa Mr. D.I.Y. A-OK drive
HINDI naman pala limitado sa telebisyon at showbiz ang pagsasanib-pwersa ng ABS-CBN at TV5 kundi maging sa mga programang may kinalaman sa corporate social responsibility o CSR.
Lingid sa kaalaman ng marami, katuwang ang ABS-CBN Lingkod Kapamilya Foundation at Alagang Kapatid Foundation ng Mr. D.I.Y. sa kanilang A-Ok program kasama rin ang iba pang partners tulad ng World Vision, SOS Children’s Villages at GOM Football Center for Excellence.
Ang Mr. D.I.Y. ang paboritong family and home improvement one-stop shop retailer na may commitment na maglingkod at mag-spread ng goodwill sa iba’t ibang komunidad sa ilalim ng CSR program ngang Mr. D.I.Y. A-OK (Acts of Kindness) campaign.
Nag-ugat ang naturang kampanya sa Good Bag Campaign nito kung saan ang proceeds mula sa mga nabibiling Mr. D.I.Y. eco-bags nationwide ay idino-donate sa kanilang NGO partners.
Apat ang key pillars ng A-OK drive at ito ay ang Family Welfare, Preservation and Protection of the Environment, Youth and Education and Disaster Preparedness.
Kwento ni Roselle Marisol Andaya, chief executive officer ng Mr. D.I.Y., “Mr. D.I.Y. entered the country in 2018, with our first store opening in Balagtas, Bulacan. That same year, we opened five other stores, one in Ayala, two in Waltermart malls, Sta Lucia and Fishermall Quezon City.
“Our market has received us well, owing to our variety of more than 18,000 products under 10 different categories. We celebrated our 100th store milestone last 2020. And just last November of 2022, we celebrated our 300th store milestone at SM City Sucat. We are now 339 stores strong — with our latest opening today in Culiat Town Center in Quezon City. From 6 stores in 2018 to 339 today.
“But we go the extra mile to ensure that our approach is holistic focusing on the communities we serve. Under this A-OK program, we will strive to create more meaningful initiatives and partnerships with both the public and the private sectors–partnerships and initiatives that are reflective of our program’s four pillars: Family Welfare, Preservation and Protection of the Environment, Youth and Education, and Disaster Preparedness.
“We look forward to working with our incredible partners to bring our visions to life. We’re confident that these renewed engagements will enable us to better listen to and focus on our communities — to take care of them through effective programs,” dagdag pa ni Andaya.
