THE recent grand launch of Luxxe White Ultima marked the arrival of two powerhouse endorsers, who embody beauty, intelligence and influence.

Top actress Rhian Ramos has been using Luxxe White long before she became its official face.

She shared how she had personally seen the product’s effects before even signing an endorsement deal.

“Even before becoming an endorser for Luxxe White, I was already using it ever since I met Sam and he introduced me to the product,” Rhian shared. “I started using the product and I saw the difference kasi iba ‘yung ganda na mukhang healthy that comes from within.”

On the other hand, Michelle Marquez Dee, Miss Universe Philippines 2023, was already familiar with Luxxe White Slim from her pageant journey.

“When I joined Miss Universe Philippines for the first time, Frontrow was actually a presenter,” said Michelle. “And when I won first-runner-up then, the product that was mine was Luxxe White Slim. So I was able to experience it already. I can really vouch for the product.”

A beauty queen’s endorsement carries weight and Michelle’s testimony further solidified Luxxe White Slim’s reputation.

In an industry where brands often play it safe, Frontrow dared to defy expectations. What began as a risky, high-stakes marketing ploy became a case study in brand reinvention – a lesson that breaking the rules sometimes leads to the most extraordinary results.

Introducing Luxxe White Ultima: Bigger, better, stronger Luxxe White didn’t just return. It came back as something far more powerful – Luxxe White Ultima, the most advanced version yet. With a groundbreaking 1,400mg formula, it now boasts premium ingredients such as:

Collagen for youthful, firm skin. Hyaluronic acid for deep hydration, oral sunblock for UV protection from within, oral moisturizer for ultimate skin nourishment.

Yet, the revolution didn’t stop there. Frontrow unveiled an elite lineup of health supplements to redefine wellness.

Luxxe White Slim L-Carnitine enhanced with garcinia cambogia and a powerful 2,200mg formulation for maximum fat-burning potential.

Luxxe White Renew packed with super berries (acai, goji, noni), plus pure barley, mangosteen and moringa for a total body detox.

Luxxe White Protect is a potent blend of 500mg pure grape seed extract, fortified with Vitamins C, D and E to boost immunity and skin health.

“We raised the standards, the quality, the potency and literally, the size,” said RS. “We said it’s going to be bigger, better and stronger not just in the potency but also physically. From the Luxxe White bottle before, it’s is now bigger.

“From the capsules, since we added more milligrams, the size got bigger. We are the first to use Triple Zero for capsules in supplements. It is bigger and carries 1,400 mg. Before, it was merely Double Zero, the largest before that others also copied.

“The capsule was approved by FDA (Food and Drug Administration). Our research and development team studied the release of these new capsules. So Luxxe White Ultima. The best news is that we offer the new product for the same price.”

After 15 years, there was a need to rebrand Luxxe White and relaunch it as a new product. “There is always room for improvement,” said RS. “As we always say, we want to be the best. That was what we did.

There are so many ingredients being discovered and emerging. So we put everything new to Luxxe White, from Vitamin C, to oral sunblock and moisturizer. We had no apprehensions.

“Luxxe White alone is super effective already. What more if you jampacked all the other ingredients. We launched four variants.”

Sam stressed that the only competition they have is themselves. “That’s why we do non-stop improvement, non-stop bettering of ourselves, non-stop learning and upgrading and being the best version of ourselves.

“By being a distributor, by being part of the company, one of our advocacies is becoming the best version of ourselves. You can see that in our products.”

Rhian insisted Luxxe White Ultima has been improved by Frontrow by so much as it contains oral moisturizer, oral sunblock, ceramide, collagen. hyaluronic acid, glutathione.

“It just really goes to show that the only thing that can kill Luxxe White is Luxxe White, too,” said Rhian.

Michelle, meanwhile, emphasized that Luxxe White Slim keeps her in shape. “In today’s life, especially post pandemic, I have had the busiest past two years in my life and my career. Being healthy is a balance in food and nutrition.

“I am very picky in what goes inside my body. One of the things I love about Luxxe White Slim is that it’s all natural and it really works. It has 2,200 mg and L-Carnitine and garcinia Cambodia helps increase my metabolism.

“That really helps me and gives me so much energy throughout the day. As you get older, you need to have faster metabolism. It’s the perfect complement to my very busy lifestyle and it keeps me constantly slim.”

This was no mere relaunch. This was a revolution. The visionaries who broke all the rules. While most companies fear drastic changes, RS and Sam embraced the risk with unwavering confidence.

In doing so, RS and Sam proved that true visionaries don’t follow the rules.

AUTHOR PROFILE

Leah C. Salterio