GMA Music introduces a fresh and hip sublabel that will surely appeal to the new generation of listeners via the launch of GMA Playlist on August 11.
GMA Playlist aims to capture the hearts of the millennials and Gen Z fans craving for something hip and new and provides a collaborative venue for artists to authentically showcase their songs and musicality.
Get ready to hear fresh tunes and relatable songs wherever you are from a diverse line-up of young, fresh and talented Kapuso artists on GMA Playlist, including Mikee Quintos, Arra San Agustin, Anthony Rosaldo, Crystal Paras, Denise Barbacena, Faith da Silva, Jeniffer Maravilla, Kaloy Tingcungco, Kim de Leon, Lexi Gonzales, Shayne Sava, Mark Herras and Seb Pajarillo.
GMA Network Chairman and CEO Atty. Felipe Gozon is pleased to welcome another venue for the Kapuso stars to show their talents, “Congratulations to GMA Playlist on your much-awaited launch. May you create more beautiful tunes that showcase the musical talents of our current and future Kapuso stars. And may you find success in becoming one of the most influential music labels in OPM.”
Present during the contract signing were Executive Vice President and CFO for GMA Network and Executive Vice President and COO for GMA Music Felipe Yalong, Senior Vice President for Corporate Strategic Planning and Business Development, Chief Risk Officer, Head for Program Support Regie Bautista, First Vice President for Business Development Department III Darling de Jesus-Bodegon, First Vice President for GMA Post Production Paul Hendrik Ticzon, Vice President for Program Support Department Rafael San Agustin, Senior Assistant Vice President for Alternative Productions Gigi Santiago-Lara, GMA Artist Center Assistant Vice President and Head for Talent Imaging and Marketing Unit Simoun Ferrer, Assistant Vice President for Corporate Communications Jojo Aquio, Assistant Vice President for GMA Post Production Operations Division and Concurrent Head for Digital Cinematography and Standards Section Vincent Gealogo, Senior Manager for Music Production Section Racquel Gacho, and GMA Artist Center Senior Talent Managers Tracy Garcia, Joy Marcelo and Daryl Zamora.
During the contract signing, Yalong expressed excitement in the new venture.
On the other hand, Bautista is eager to showcase the many talents of Kapuso artists through the sublabel, “With the launch of GMA Playlist, we are ushering in a new voice and a new sound for a new generation of Filipino music lovers. We are on the lookout for up-and-coming singers, musicians, and songwriters to help propel original Filipino music forward.”
Ticzon shared what the Kapuso fans can expect from GMA Playlist, “Diversity. Variety. We don’t want to condition or limit our listeners to certain types and styles of music. The goal is to offer fresh and young talents that will deliver a surprising and refreshing treat to the listeners with their vocal talents when they take on these original songs. We want to give our listeners an alternative to their usual playlists. We put great value and place high importance on the collaborative nature of working with our artists because we believe that creating something great is achieved together, with one goal in mind. And that is to produce new, beautiful, fresh, and original music. With teamwork, the dream works.”
Gealogo believes in the value of collaboration when it comes to making fresh sounds for the new generation.
Meanwhile, Gacho said GMA Playlist aims to contribute quality songs to the industry, “The GMA Playlist sub-label was born out of our passion to contribute to the OPM industry. It is also a venue for us to release original songs and have them performed by our untapped singers of the network. We also give our listeners an alternative to their usual playlists.”