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Vivamax to produce more content for the global Pinoy audience

January 13, 2022 Ian F. Fariñas 272 views

Vivamax is slated to release two originals per week.

Since its launch last January 29, it has produced 35 original films and series on the platform.

Debuting with Darryl Yap’s Pornstar, films of different genres soon followed: Death of a Girlfriend, Revirginized, The Housemaid, Mahjong Nights, Taya, More Than Blue and Vivamax’s first original sequel, Pornstar 2.

Also notable are two original series, Parang Kayo Pero Hindi and KPL.

Vivamax likewise features many classic films not just from the Viva library but also from other production companies like Star Cinema, Regal Entertainment, 1017P, Reality, IdeaFirst and Brillante Mendoza’s Center Stage Productions.

It is committed to work with the country’s biggest stars — Sharon Cuneta, Sarah Geronimo, Anne Curtis, Bela Padilla, Nadine Lustre, Andrew E., Yassi Pressman, Kim Molina, Jerald Napoles, Dingdong Dantes, Piolo Pascual, Carlo Aquino, Toni and Alex Gonzaga, among many others — and the finest directors — among them Brillante Mendoza, Lawrence Fajardo, Roman Perez, Darryl Yap, Joel Lamangan and Yam Laranas. The list will grow come 2022.

Viva is slated to produce at least 52 films/series in 2022 for a regular weekly release of Vivamax Originals.

As of December, there are 15 finished films scheduled to be shown in Q1 and over 40 projects greenlit in various stages of production.

With the reopening of cinemas, at least eight films will see a theatrical release for a return to the classic viewing experience.

Viva stays true to its commitment of a P1 billion production budget per year despite the pandemic and will continue to support the industry workers in order to serve the Filipino audience.

Over 2 million Vivamax subscribers are treated to a wide array of content — fresh originals, classic films, romance comedy series, the biggest Korean blockbusters, and popular Hollywood hits.

And the subscriber base is steadily growing as Vivamax remains to be the top-grossing Philippine entertainment app on Google and GCash.

It has also set its sights on the world. Outside the Philippines, the platform is currently available in Australia, Brunei, Hong Kong, Indonesia, Japan, Korea, Macau, Malaysia, Maldives, New Zealand, Singapore, South Korea, United States, Canada, Middle East, and European territories. (Available titles vary per country.)

Vivamax Plus, the newest transactional video on demand TVOD/pay/premium VOD service of Vivamax, was launched last Oct. 15.

It gives early access to Vivamax’s vast new content to its growing audience. It is the premier access point for new original movie titles, newly enhanced digital classics of Viva Films, the newest blockbusters from Korea and rest of Asia, Hollywood hits, concert specials, new series and more.

The pay service is currently available in the Philippines and will be available worldwide in the fourth week of January.

Upcoming titles include Direk Brillante’s Sisid on Jan. 19; digitally enhanced classics Gumapang Ka Sa Lusak, Ang Kabit ni Mrs Montero, Minsan Pa Nating Hagkan ang Nakaraan, Segurista and more.

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