Senators laud Frasco for swift action on fiasco
SENATOR Sonny Angara said Wednesday that the controversy involving the “Love the Philippines” campaign of the Department of Tourism (DOT) should not diminish the accomplishments made by Tourism Secretary Christina Garcia Frasco in promoting the country to world.
Angara commended Frasco for acting swiftly in terminating the DOT’s contract with DDB Philippines to handle the promotional campaign for the country’s new Love the Philippines slogan for tourism.
“Clearly there were issues with what was presented by the advertising agency but what is important is that Sec. Frasco acted immediately to address the issue and ensured that no public funds were wasted for this purpose,” Angara said.
The senator said Sec. Frasco has been doing well in her capacity as the face of Philippine tourism as seen in the revival of the tourism industry after the COVID-19 pandemic.
From January to the middle of May this year, the DOT recorded over two million international visitor arrivals in the country, which already breached the full year 1.7 million target of the Department.
For the period of January to April, the DOT recorded P168.2 billion in inbound visitor receipts, which represents a 782 percent increase from the P19.1 billion in tourism revenues generated over the same period last year.
Under the leadership of Sec. Frasco, Angara noted that the Philippines has received six nominations in the World Travel Awards Asia namely: Asia’s Leading Island Destination; Asia’s Leading Beach Destination; Asia’s Leading Dive Destination; Intramuros as Asia’s Leading Tourist Attraction; Cebu as Asia’s Leading Wedding Destination; and the DOT as Asia’s Leading Tourist Board.
Angara also cited the move of the DOT to develop the Philippines as a health and wellness tourism hub—an idea that he has been pushing for some time already.
The Philippines was also recently elected as vice president of the 25th General Assembly of the United Nations World Tourism Organization and chairman of the Commission for East Asia and the Pacific.
“What the DOT has done over the past two years following the pandemic has been remarkable and with Sec. Frasco leading the charge in declaring the Philippines open for tourists, I am confident that Philippine tourism will be able to reach new heights and the world will see the many reasons to Love the Philippines,” Angara said
Sen. Nancy Binay for her part said that people behind the DOT’s enhanced branding should accept that “Love” campaign is now in a marketing limbo.
For Senator Jose Jinggoy Estrada a mistake is just part of being human and the most important thing is for us to correct it.
“Mistakes happen but it is how we respond and rectify them that truly matters. The Department of Tourism’s prompt response and responsible handling of the situation deserves recognition. The DOT exemplified accountability and commitment to learning from this incident. By swiftly acknowledging the gaffe and taking immediate steps to rectify it, the DOT, under the leadership of Sec. Christina Frasco demonstrated a dedication to maintaining the integrity of our tourism industry.” Estrada said.
He also explained that the immediate reaction of Frasco to correct is something admirable on her part.
“Understandably, any campaign of this magnitude may face criticisms and differing opinions. Yet, how Sec. Frasco’s handling of the issues confronting the DOT is both admirable and necessary. It is through proactive measures that we can continue to promote the Philippines as a premier tourist destination while ensuring accuracy and responsible marketing practices.” he said.
