Pinalakpakan at pinuri ng entertainment press at invited guests ang grand media launch/comeback ng Luxxe White Ultimate Collection ng Frontrow International. Ginanap ang nasabing event nitong Sabado sa kanilang head office sa Quezon Avenue, QC.

Sa totoo lang, first time in the history na nagkaroon ng ganitong media launch at itinuturing itong boldest marketing move ever sa business/showbiz industry.

Sa pagsisimula ng media launch ay nagkaroon muna ng ‘final vieweing’ sa old Luxxe White na mind you, ang produkto ay nakalagay pa sa isang kabaong na tila pinaglalamayan.

A week before the event ay inanunsyo ng Frontrow na hanggang March 15 na lang mabibili ang kanilang best-selling Luxxe White product na 15 years ding namayagpag sa market.

Sa media launch, after the ‘burol’ ay nagkaroon ng grand reveal na hindi naman talaga tsinugi ang Luxxe White kundi ni-repackage at mas pinabongga pa nila.

Ipinakilala na rin sa media nang gabing ‘yun ang new face ng Luxxe White na sina Rhian Ramos at Michelle Dee.

Ayon kay Rhian, hindi naging mahirap tanggapin ang alok ng Frontrow dahil aside from the fact na boyfriend niya ang isa sa bosses nitong si Sam Verzosa, noon pa ay gumagamit na siya ng nasabing produkto.

“I was already using it ever since I met Sam and he introduced me to the product. I met his Frontrow family before I met his family members. And, of course, I started using the product and I saw the difference,” sey ni Rhian.

“So, yeah, I would have done it for free,” natatawa pa niyang sabi.

Follow up na tanong naman ng host na si Boy Abunda, “You have a good contract?”

Natatawang sagot ni Rhian, “I read all my conracts three or five times. So, I have a good contract. I’m actually compensated way beyond what the contract says.”

For Michelle naman, kilala na raw niya ang Luxxe White noon pa mang sumali siya sa Miss Universe Philippines.

“When I joined Miss Universe Philippines for the first time, Frontrow was actually a presenter and when I won first runner-up then, the product that was mine was Luxxe White Slim.

“So I was able to get experience already, I can really vouch for the product and now that it’s bigger and better, there’s no way but up,” ani Michelle.

Mula sa dating dalawa, ngayon ay apat na ang produkto ng Luxxe White Ultimate Collection -– Luxxe White Ultima Glutathione + Collagen, Luxxe White Slim Glutathione + L-Carnitine, Luxxe White Protect Pure Grape Seed Extract at Luxxe White Renew Glutathione + Pure Barley.

Samantala, ang brain behind this crazy but brilliant media launch ay walang iba kundi ang isa sa big bosses ng Frontrow na si RS Francisco.

“People love drama and controversy and we gave them a spectacle they couldn’t ignore. But instead of failure, they witnessed the rebirth of a legendary and revolutionary product,” ani RS.

Sa pagbubukas ng bagong yugto nito, ang buong Luxxe White Ultimate Collection ay mabibili exclusively sa authorized Luxxe White distributors sa buong mundo.

AUTHOR PROFILE

Vinia Vivar