AICE Photo shows (left to right): AICE GA and HR Manager Aniway Herrera, AICE Modern Trade Manager Avegail Biongan, AICE Brand Manager Shereene Yu De Leon, POC President Hon. Abraham “Bambol” Tolentino, and POC Secretary- General Atty. Wharton Chan.

POC teams up with Aice

June 21, 2024 Robert Andaya 204 views

THE Philippine Olympic Committee (POC) and Aice Philippines are teaming up for the coming 2024 Paris Olympics.

In what could be the start of a strategic partnership aimed at supporting the Filipino athletes seeing action in Paris, POC and Aice formally signed the Memorandum of Agreement (MOA) for the 2024 Paris Olympics at the Discovery Primea Hotel in Makati City last Wednesday.

POC president Abraham “Bambol” Tolentino formally thanked Aice, the leading ice cream brand in Southeast Asia, for its support.

“I would like to thank Aice for the support given to the Philippine Olympic Committee. Malaking tulong ito sa amin especially since we are leaving on Saturday for our first ever Pre-Olympic training camp. With that, we are very excited and thankful for Aice for the partnership and collaboration with the Philippine Olympic Committee,” said Tolentino.

“Aice is official partner of the International Olympic Committee (IOC). That’s why here in the Philippines, tie-up din tayo ng AICE,” said Tolentino.

“Today mark a significant milestone for Aice Philippines. We are here not to celebrate not only a remarkable journey but also a beginning of an exciting partnership with POC. I am honored to share this moment full of passion and energy with you all,” said Aice Philippine brand manager Shereene Yu-De Leon.

“I am immensely proud to announce that AICE will join hands with the Philippine Olympic Committee to fully support the Philippine athletes as they prepare for the 2024 Paris Olympics.” Yu-De Leon added.

“This collaboration embodies our commitment to excellence and our support for Filipino athletes, reflecting our shared values of perseverance, excellence, and national pride and ultimately the happiness it brings to the Filipino people similarly to Aice’s mission of bringing happiness to its consumers through its products.”

As the official ice cream partner, Aice will share happiness with the athletes through delicious and healthy ice cream variants to uplift their spirit and financial support as they prepare for the Paris Olympics.

The support for the Filipino athletes also comes with a series of interactive activities during the course of the 2024 Paris Olympics, designed to engage the Filipino community.

The campaign will be promoted under the theme #RuntoParisCheeronPhilippineOlympians, encouraging Filipinos to participate in activities and show their support for the national sports delegation.

Aice has rapidly grown from a newcomer to one of the most beloved ice cream brands in the Philippines, thanks to its dedication to quality, innovation, and its deep understanding of the Filipino palate.

With over 20,000 employees and 200 distributors, over 500,000 small store owners, and more than 200 million consumers, Aice’s commitment to social responsibility and community support is reflected in this partnership with the POC, aimed at fostering the development of Filipino sports and creating opportunities for athletes. \

The ongoing support activities are set to provide significant assistance to the Philippine national sports delegation, ensuring they have the resources and encouragement needed to excel in the 2024 Paris Olympics.