Verne Enciso Customs Intelligence and Investigation Service (CIIS) Director Verne Enciso (left) receives a plaque of recognition from Nike Asia Pacific. Joining him in the photo is Customs Commissioner Bien Rubio (right).

Nike recognizes BOC execs for seizure of P1.56-B worth of fake shoes

June 19, 2023 People's Tonight 268 views

The Bureau of Customs (BOC) has been recently given recognition by the Nike Asia Pacific Brand Protection Team for its exceptional efforts in apprehending and seizing some P1.56 billion worth of counterfeit footwear from the iconic brand.

The awards were presented to Customs Commissioner Bien Rubio, Intelligence Group Deputy Commissioner Juvymax Uy, Customs Intelligence and Investigation Service (CIIS) Director Verne Enciso, and Intellectual Property Rights Division Chief Paul Oliver Pacunayen.

Commissioner Rubio expressed his pride in this latest achievement.

“We will continue to strengthen our efforts in combating counterfeiting and ensuring the enforcement of intellectual property rights,” he said.

“We are thankful to Nike for the recognition, but our job is far from done. While this award gives credit to the hardworking men and women of the bureau, it ignites us further to go after these manufacturers of counterfeit goods,” Uy said.

This commendation highlights the BOC’s unwavering commitment to combatting intellectual property rights infringement and protecting the integrity of globally recognized brands.

Through joint operations, approximately 2.2 million pairs of counterfeit footwear, each featuring Nike’s iconic “Swoosh” logo, were seized.

The estimated market value of these illicit products amounts to Php 1.562 billion.

Nike Asia Pacific expressed its gratitude and deep appreciation for the BOC’s relentless efforts against counterfeit goods.

The Bureau’s intensified anti-smuggling campaign has played a vital role in safeguarding consumers from substandard and fraudulent products.

For Enciso, the commendation should serve as a rallying call for all government agencies to work together.

“We wouldn’t be here today without the efforts and commitment of our partner agencies. We understand what is at stake here, that some groups are turning the Philippines into a haven of counterfeit goods. We will stand in their way and put all measures to stop their modus,” he said. The BOC remains committed in ensuring border security and intellectual property protection.

These plaques of recognition serve as a testament to the BOC’s dedication, and the partnership between Nike and the BOC sets a remarkable example for future collaborations in combating counterfeiting.