METROPOLITAN Manila Development Acting Chairman Atty. Don Artes announced that the Metro Manila Film Festival (MMFF) is in full swing for its inaugural summer edition, which kicks off on April 2 with the Parade of Stars.

“The parade will again be hosted by Quezon City, known as the ‘City of Stars” because of its recognition for culture, entertainment sector, and media,” Artes said

It will showcase eight floats, one representing each movie in this year’s movie lineup: Apag; Singlebells; About Us But Not About Us; Kahit Maputi Na Ang Buhok Ko; Unravel: A Swiss Side Love Story; Here Comes The Groom; Yung Libro Sa Napanuod Ko; and Love You Long Time.

Around 4 p.m., the parade will proceed via Commonwealth Avenue, from Villa Beatriz to Quezon Memorial Circle. The main event will take place at the Liwasang Aurora.

Artes, who is also the concurrent MMFF over-all Chairman, said the MMDA would deploy 730 personnel to facilitate the smooth flow of the parade and ensure the safety of the people who will watch the parade.

Meanwhile, the Film Development Council of the Philippines (FDCP) under the leadership of Tirso Cruz III, said it would be providing P300,000 to help in marketing the films through CreatePHFilms, for each film producer whose entries made it to the Summer MMFF 2023.

The Summer MMFF will run from April 8 to 18, in all cinemas nationwide in partnership with the Cinema Exhibitors Association of the Philippines (CEAP).

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Edd Reyes