MILO, the leading nutritious energy drink for kids, jumpstarts World Milk Day with the launch of Jump Rope for the Public School System, a joint initiative with the Department of Education (DepEd) and the Philippine Jump Rope Association (PJRA).
The collaboration aims to complement academic development with physical fitness by introducing Filipino children to a home-based sport such as jumprope. With milk as the main ingredient in MILO, the brand commemorates the global event to kick-off the newly-launched tripartite partnership.
“We believe that active kids are better learners,” said DepEd Under sectretary Tonisito Umali.
“No doubt that physical activities such as doing jump rope will definitely help stimulate kids’ system and improve their memory. This exercise will help achieve our goals in implementing our Basic Education and Learning Continuity Plan.”
As part of this initiative, MILO, DepEd and PJRA are advocating an active lifestyle for children through a jump rope movement that calls on all Filipinos to reach 10 millions skips beginning on World Milk Day on June 1 until June 30.
MILO will distribute jump ropes to at least 180,000 Grade 4 students and teachers from over 3,600 schools nationwide as part of its commitment to make jump rope an accessible sport, and hopefully rally more participation in the movement.
“Through multi-sectoral collaborations like the Jump Rope for the Public School System project, MILO is bringing to life its vision of Filipino children who are active in mind and body, and ready to overcome new challenges,” said Veronica Cruz, MILO Business Executive Officer, Nestle Philippines, Inc.
“Mula noon hanggang ngayon, anuman ang panahon, we continue to be a partner of parents in providing the nutritious energy their kids need to reach for their champion dreams and academic goals even while at home.”
With jump rope now part of MILO’s grassroots sports development program, MILO and PJRA have produced instructional videos that may be viewed on MILO’s Sports Clinic Online (MSCO) YouTube channel.
Video lessons are also available on the DepEd Learning Commons to help MAPEH instructors teach the fundamentals of the sport in physical or virtual jump rope classes.
Within the academic break between July 10 and August 23, DepEd and PJRA will roll out a virtual training for trainors program to equip teachers and school officials.
With the guidance of PJRA, the local authority on jump rope, DepEd is exploring the possibility of organizing school competitions that will culminate in a virtual tournament in school year 2021-2022.
Recognized by the International Jump Rope Union (IJRU), PJRA’s mandate is to promote jump rope as both a competitive sport and recreational fitness activity.
“We are thrilled to be working with the Department of Education and MILO in our mission to spread our love for jump rope and elevate the sport in the Philippines,” Noel Agra, Philippine Jump Rope Association President said.
“We hope more kids can embrace jump rope as part of their daily routine and take up the 10 million skips challenge to inspire others to strive for physical fitness.”
“Since active kids make better learners, we hope this timely introduction of jump rope in the curriculum will support the thrust of DepEd’s Sulong Edukalidad program,” said MILO Sports Manager Lester P. Castillo.
“With more milk and Champion Energy nutrients like malt, iron, and B-Vitamins, MILO helps parents and kids stay active and healthy every day.”