MBC’s Operation Tulong goes nationwide

September 20, 2023 Ian F. Fariñas 207 views

Operation Tulong — Manila Broadcasting Company’s 45-year-old corporate social responsibility initiative — is expanding its commitment beyond Manila to provide aid and facilitate meaningful changes within the communities served by the broadcast network nationwide.

Beginning October 14, the definitive public service program launched by MBC’s flagship station DZRH in 1978 will encompass the participation of its FM radio operations nationwide via Love Radio, Yes the Best, Easy Rock and Aksyon Radyo stations in La Union, Baguio, Dagupan, Laoag, Lucena, San Fernando, Santiago, Tarlac, Bacolod, Cebu, Iloilo, Tacloban, Butuan, Davao, General Santos City and Cagayan de Oro.

Since its inception, Operation Tulong has grown from a simple mission manned by radio anchors led by Manny Calpito, who responded to requests from indigent listeners for financial assistance to buy medicines.

Back then, its member — volunteers were taxi drivers and their primary role was to pick-up donations, pledged on air via the station’s evening programs.

For this, the program received a special Papal award from no less than Pope John Paul II during his visit. Believing that radiomen have the power to get things done, Operation Tulong has also allowed listeners to air their grievances, call on missing relatives all over the world, seek help for free legal assistance or appeal to government officials to act on issues and complaints.

In 1983, it was elevated to the Radio Hall of Fame in theCatholic Mass Media Awards, where to this day, DZRH continues to be cited for airing the Best Public Service Program.

Through the years, it has made its presence felt in various ways. DZRH anchor Mae Binauhan has constantly worked on feeding programs, medical and dental missions, bloodletting activities, job fairs and other outreach activities in cooperation with LGUs, medical associations, and private entities.

They have treated public utility drivers to modest care packages, with entertainment thrown in. They man emergency assistance kiosks during All Saint’s Day and Holy Week. Fellowship activities with soldiers wounded in Marawi were also held. Transistor radios have been donated to disaster-prone areas. Volunteers have led the regular cleanup of Manila Bay.

With its teams on 24-hour duty, disaster search, rescue and relief operations of the national government have, for over four decades now, relied heavily on the support that Operation Tulong renders..

At present, Operation Tulong, in collaboration with the International Council for Small Business Philippines and different Rotary Clubs, provides business opportunities to poor families in Metro Manila.

All these are part of the network’s humble way of paying back the Filipino public, which for more than eight solid decades, has witnessed and supported DZRH, Love Radio, YesThe Best, Easy Rock, Aksyon Radyo and Radyo Natin as Manila Broadcasting Company set the trends on radio with its mien for grassroots entertainment and its unerring pulse on our daily lives.