Huawei offers app for PH toursim promo

March 20, 2023 Cristina Lee-Pisco 221 views

AN increasing number of businessmen and a provincial mayor have sought audience with Tourism Secretary Christina Garcia-Frasco to express support to the Department of Tourism’s programs and projects geared toward the transformation and recovery of the tourism industry days after she unveiled the completed National Tourism Development Plan (NTDP) 2023 to 2028.

A team from Huawei Philippines has paid a courtesy call on Frasco where it made a proposal to include the Tourist Lifecycle App in their app gallery and create campaigns both in the Philippines and China to promote the country and entice more Chinese tourists to visit.

Frasco appreciated Huawei’s desire for partnership stressing the importance of digitalization and connectivity in promoting tourist destinations.

She recalled President Ferdinand Marcos Jr.’s efforts in signing the tourism implementation deal when they visited China last January with the intent to boost tourist traffic from China to the Philippines.

CEMEX Holdings, Inc. CEO and president of CEMEX Luis Franco also visited the tourism chief to have a dialogue on building a better and more sustainable future for the industry. CEMEX is a vertically integrated heavy building materials company that is advocating for a more sustainable tourism industry.

The two officials discussed the importance of introducing waste processing methods to tourism stakeholders and welcomed insights on exploring potential collaborations in using blended cement as a cheaper alternative in building sustainable tourism infrastructures and projects such as the Tourist Rest Areas (TRAs) in the long run.

“You speak my language, as all of the efforts and initiatives that CEMEX has done address the basic problems and concerns the LGUs face, especially in waste management. It is a simple but revolutionary approach to answer the prevailing concerns of the LGU and the tourism industry,” the tourism chief said.

She added that she is looking forward to the possibilities of partnership with CEMEX and other tourism players who desire the development of more sustainable tourism infrastructures in the country.