MEDIA giant GMA Network continues to be the Filipinos’ most trusted news brand according to Reuters Institute for the Study of Journalism’s Digital News Report (DNR) 2021.
Among different media organizations in the Philippines, GMA Network got the highest brand trust score with 74 percent.
GMA’s flagship AM station Super Radyo DZBB ranked sixth with 65 percent.
The DNR, which also looked into the weekly reach of various media outlets online and offline, showed that GMA was likewise the top among TV, radio, and print, as well as in the online category.
GMA Network, bannered by newscasts “24 Oras” and “Saksi”, as well as GMA News TV, recorded a weekly usage of 59 percent. It was ahead of ABS-CBN’s news programs, which only got 40 percent.
For online, GMA News Online’s weekly usage of 53 percent was ten points higher than its ABS-CBN counterpart with 43 percent.
Meanwhile, the report also found that the top source of news among the respondents is online (including social media) with 87 percent, while 78 percent of them use smartphones to access news.
The Digital News Report 2021 studied the impact of the pandemic on news consumption and the progress on trust, misinformation, and fairness in news coverage of various news publishers in the country based on an online poll among 92,000 people in 46 media markets conducted by international market research agency YouGov Plc. Among the respondents are 2,209 Filipino internet users ages 18 and above. The survey sample, however, tends to skew towards online use especially in countries with low internet penetration.
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