THE Global Tourism Business Association (GTBA) on Friday conferred to Tourism Secretary Christina Garcia-Frasco the World Tourism Icon of the Year Award for her invaluable contribution to the recovery and continuous growth of the Philippine tourism industry.
The award was in recognition of Frasco’s exceptional leadership and her relentless efforts to showcase the best of the Philippines to the world.
“Fostering cultural exchange, sustainable tourism and economic growth, indeed you have validated the Philippine Tourism sector on the global stage by attracting visitors worldwide and has set a new standard for excellence in the global tourism landscape.
This plaque serves as a token of our deep appreciation for your extraordinary contributions in the tourism industry.
May it stand as a testament to the positive impact (you have made) and inspire future generations,” the organizers said.
Frasco underscored the pivotal role of the tourism industry,
“𝘛𝘰𝘶𝘳𝘪𝘴𝘮 𝘪𝘴 𝘢 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘷𝘦 𝘧𝘰𝘳𝘤𝘦. 𝘌𝘷𝘦𝘳𝘺 𝘱𝘦𝘴𝘰 𝘪𝘯𝘷𝘦𝘴𝘵𝘦𝘥 𝘺𝘪𝘦𝘭𝘥𝘴 𝘪𝘮𝘮𝘦𝘯𝘴𝘦 𝘳𝘦𝘵𝘶𝘳𝘯𝘴, 𝘣𝘦𝘯𝘦𝘧𝘪𝘵𝘪𝘯𝘨 𝘍𝘪𝘭𝘪𝘱𝘪𝘯𝘰 𝘧𝘢𝘮𝘪𝘭𝘪𝘦𝘴 𝘸𝘪𝘵𝘩 𝘦𝘢𝘤𝘩 𝘵𝘰𝘶𝘳𝘪𝘴𝘮 𝘵𝘳𝘢𝘯𝘴𝘢𝘤𝘵𝘪𝘰𝘯.
𝘖𝘶𝘳 𝘧𝘰𝘤𝘶𝘴 𝘦𝘹𝘵𝘦𝘯𝘥𝘴 𝘣𝘦𝘺𝘰𝘯𝘥 𝘳𝘦𝘤𝘰𝘷𝘦𝘳𝘺. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘢𝘣𝘰𝘶𝘵 𝘵𝘳𝘶𝘦 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯. 𝘛𝘩𝘦 𝘴𝘺𝘯𝘦𝘳𝘨𝘺 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘵𝘩𝘦 𝘱𝘳𝘪𝘷𝘢𝘵𝘦 𝘵𝘰𝘶𝘳𝘪𝘴𝘮 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘨𝘰𝘷𝘦𝘳𝘯𝘮𝘦𝘯𝘵 𝘪𝘴 𝘱𝘪𝘷𝘰𝘵𝘢𝘭.
𝘐𝘵’𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘵𝘩𝘪𝘴 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯 𝘵𝘩𝘢𝘵 𝘸𝘦 𝘯𝘰𝘵 𝘰𝘯𝘭𝘺 𝘳𝘦𝘤𝘰𝘷𝘦𝘳 𝘧𝘳𝘰𝘮 𝘱𝘢𝘯𝘥𝘦𝘮𝘪𝘤 𝘭𝘰𝘴𝘴𝘦𝘴 𝘣𝘶𝘵 𝘢𝘭𝘴𝘰 𝘢𝘤𝘩𝘪𝘦𝘷𝘦 𝘶𝘯𝘱𝘳𝘦𝘤𝘦𝘥𝘦𝘯𝘵𝘦𝘥 𝘨𝘰𝘢𝘭𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘵𝘰𝘶𝘳𝘪𝘴𝘮 𝘴𝘦𝘤𝘵𝘰𝘳,” said the tourism chief.
“𝘐 𝘤𝘰𝘮𝘮𝘦𝘯𝘥 𝘎𝘛𝘉𝘈 𝘧𝘰𝘳 𝘳𝘢𝘭𝘭𝘺𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘳𝘪𝘷𝘢𝘵𝘦 𝘴𝘦𝘤𝘵𝘰𝘳 𝘢𝘯𝘥 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘪𝘯𝘨 𝘵𝘰 𝘤𝘩𝘢𝘮𝘱𝘪𝘰𝘯 𝘗𝘩𝘪𝘭𝘪𝘱𝘱𝘪𝘯𝘦 𝘛𝘰𝘶𝘳𝘪𝘴𝘮 𝘨𝘭𝘰𝘣𝘢𝘭𝘭𝘺. 𝘛𝘩𝘦𝘪𝘳 𝘤𝘰𝘯𝘴𝘤𝘪𝘰𝘶𝘴 𝘦𝘧𝘧𝘰𝘳𝘵𝘴 𝘵𝘰 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘦 𝘸𝘪𝘵𝘩 𝘦𝘮𝘣𝘢𝘴𝘴𝘪𝘦𝘴 𝘸𝘰𝘳𝘭𝘥𝘸𝘪𝘥𝘦 𝘦𝘯𝘴𝘶𝘳𝘦 𝘰𝘶𝘳 𝘫𝘰𝘪𝘯𝘵 𝘪𝘯𝘪𝘵𝘪𝘢𝘵𝘪𝘷𝘦𝘴 𝘪𝘯 𝘵𝘰𝘶𝘳𝘪𝘴𝘮 𝘮𝘶𝘵𝘶𝘢𝘭𝘭𝘺 𝘣𝘦𝘯𝘦𝘧𝘪𝘵 𝘰𝘶𝘳 𝘦𝘤𝘰𝘯𝘰𝘮𝘪𝘦𝘴,” the Tourism chief added.
Frasco also led the induction of the new set of officers of the GTBA, a non-profit national tourism organization founded in August 2018, spearheaded by Michelle Guerrero Taylan.
The organization’s mission is aimed at sustainable tourism growth.
With over 100 members, GTBA provides networking events and training and advocacy services to foster responsible tourism and holistic development in the Philippines’ travel and tourism sectors.
Meanwhile, Undersecretary Myra Paz Valderrosa Abubakar was cited as Outstanding Tourism Official of the Year while Regional Director Sharlene Zabala-Batin was recognized as Outstanding Tourism Officer of the Year.
The event drew guests from various embassies and local executives, including Vietnamese Ambassador Hoang Huy Chung, Thailand Ambassador Tull Traisorat, Israel Ambassador Ilan Fluss, Malaysia Ambassador Dato Abdul Malik Melvin Castelino, Cambodia Ambassador Phan Peuv, Brunei Ambassador Megawati Manan, Charge d’Affaires of the Embassy of Myanmar San Yu Kyaw, Minister of Taipei Economic and Cultural Exchange in the Philippines Teng-Shi Yang and Quezon City Mayor Joy Belmonte.