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CIAC employees get ‘ayuda’ beauty kits

December 16, 2021 Jun I. Legaspi 308 views

HEALTH and beauty products manufacturer Beautéderm Corp. recently distributed ‘ayuda’ beauty kits as part of its promotional campaign this holiday season to employees of the Clark International Airport Corp. at the CIAC corporate building complex.

Beautéderm Corp. is an Angeles City-based producer of Food and Drug Administration-notified all-natural health and beauty supplements.

Brand ambassador Irish ‘IC’ Calaguas, who is also the CIAC’s Vice President for Operations, led in the distribution of some 100 ‘ayuda’ kits which elicited gestures of appreciation from the company’s managers and rank-and-file staff.

“It is through these ‘ayuda’ beauty kits that Beautéderm is able to promote a well-balanced and healthy lifestyle, taking notice not just of the physical beauty but of personal hygiene and wellness, as well,” Calaguas said.

The CIAC executive also expressed her appreciation to Rei Anicoche-Tan, owner and president of Beautederm, for including CIAC as beneficiary to the holiday presents.

“As people adapt to the realities of the new normal, the overall wellbeing is important and, while the gift-giving is part of Beautéderm’s corporate social responsibility, the benefits of product promotion is just a bonus,” Calaguas said.

Calaguas noted Beautéderm’s essential product lines in beauty and health are being marketed online for more than ten years cutting across gender and market segments, creating a niche in the digital marketing world along with physical stores located in major cities nationwide.