TRECE MARTIRES, Cavite – The provincial tourism office here conducted an orientation seminar on the Local Tourism Development Plan (LTDP) on August 23, 2022, at EMV Flower Farm in Indang in collaboration with the Department of Tourism (DOT) Calabarzon (Cavite, Laguna, Batangas, Rizal, Quezon) under the National Tourism Act of 2009 (RA 9593) that encourages local government units (LGUs) preparation and implementation of the tourism development plan.
DOT-accredited trainer Romano Del Rosario highlighted that strong “political will” and good governance contribute to a successful implementation of a tourism plan.
Likewise, Del Rosario underscored how valuable tourism statistics and other relevant data are in prioritizing programs and projects for developing destinations and strengthening tourism promotions.
Before presenting analytical tools and the workshop identifying the various impacts of tourism development, Del Rosario provided the local tourism “situationer” and the national trends in the current tourism landscape.
Meanwhile, the Provincial Tourism and Cultural Affairs Office (PTCAO) also presented the executive summary of the recently approved Provincial Tourism Development Plan 2022-2028 – which contains a set of strategic actions and key programs to achieve a fun, safe, competitive, and resilient tourism industry.
The one-day activity was attended by tourism officers of seven cities and 16 towns of the province, which has helped enhance the understanding of local tourism officers on how essential tourism planning is in building and managing destinations.
Recently, PTCAO, in collaboration with the Department of Tourism (DOT) Region IV-A, partnered in conducting the “Tour Package Development Training” for local travel agencies and tour operators on planning, developing, and marketing tour packages.
Participants were briefed by Dr. Reynaldo Jorda, DOT Master Trainer, at the Ceremonial Hall, Cavite Provincial Capitol Building, providing them with effective mechanisms to stay competitive in the market today.
Dr. Jorda said, “Cheap things are never good, good things are never cheap,” thus reminding participants of the value of delivering service beyond clients’ expectations and creating more meaningful experiences.
A travel agency or tour operator deals with various “tour packages” catering to the diverse needs of tourists such as adventure, beach, architecture, cultural, business, conference, incentive tours, special interest tours, heritage, monuments, wildlife lovers, and many more.
The seminar oriented the participants on the phases of the tour operations cycle and different marketing strategies. At the end of the program, the participants presented tour packages they had thematically created for specific target markets.
Cavite has three travel agencies and tour operators organizations that the PTCAO and DOT IV-A recognize, namely, Cavite Travel and Tours Association (CTTA), National Association of Independent Travel Agencies (NAITAS)-Cavite, and Cavite Alliance of Independent Tour Operators (CAITO). These stakeholders remained active and continuously provided support to uplift the tourism industry.