Campaigning in the shadows of the pandemic

March 23, 2022 People's Tonight 263 views

CAMPAIGNING under the pandemic has made Partido Reporma standard-bearer Panfilo ‘Ping’ Lacson realize how much Filipino voters have changed in the sense that their access to free and fair information is the same as the level of their exposure to mass disinformation.

Lacson expressed these thoughts in his appearance at the “Go Negosyo: Kandidatalks Presidential Series” hosted by broadcast journalist Cheryl Cosim. He acknowledged the drastic shift of the public towards digital sources of information, which are vulnerable to unrestrained propaganda.

“Malaki, malaki ang pinagbago. Kasi ‘yung in this day and age of modern information and communication technology… Noon talagang purely physical halos tapos mainstream media. Ngayon, ang laki ng shift natin from mainstream to digital, pati ‘yung physical na pangangampanya,” Lacson said in the forum aired on March 23 over One PH channel.

Lacson indicated that he and his campaign teams have been working hard to maximize their presence online through the different social media platforms to introduce and explain their platforms, programs and other plans.

But he said this remains a challenge on their part because the irony of the situation is that, despite the availability of modern technologies, some people are having difficulty accessing the right information online.

Halfway through the national campaign period, the longtime public servant accepted the stress that constant traveling might bring, but he found it ‘rewarding’ at the same time.

“Medyo mahirap, physically taxing pero rewarding naman dahil maraming napupuntahang lugar, maraming nakakausap, so maayos. Salamat. It campaigning is quite challenging, physically taxing, but rewarding at the same time because we visit a lot of places and talk to different people, so it’s good. Thank you,” Lacson said.