Alden’s Myriad Entertainment goes into joint venture with Viva
Myriad Entertainment, a multimedia company founded by award-winning actor Alden Richards, is set to make bigger waves in the local entertainment scene by entering a joint venture with the Viva Group of Companies.
Looking at what Viva has accomplished in film, music, live events and the restaurant industry, the joint venture promises several opportunities that align not just with entertainment, but a potential total lifestyle approach.
Myriad’s collaboration with Viva starts with films.
Viva Films, known to be at the forefront of producing blockbuster and well-acclaimed movies, and Myriad target to produce two over-the-top (OTT) movies per year.
This partnership begins this year with “OOO,” a Netflix film and “Mak-Mak,” the Filipino adaptation of the Thai supernatural film “Pee-Mak,” which will star Julia Barretto.
Apart from films, Myriad will also be co-producing live events with VAA Live, Viva’s live events arm.
The partnership aims to create memorable experiences with concert goers, starting with Alden’s fourth major solo concert and other concert co-productions with Viva’s elite roster of performers from Viva Records.
Music will also be on the table for Myriad’s co-venture with Viva as Alden will produce an album with the record label, which will include a number of original songs.
Lastly, Myriad will also be putting Conchas, the garden cafe co-managed by Alden since 2016, on the map as it is set to join Botejyu, Wing Zone, Paper Moon, Pepi Cubano, Yogorino and Greyhound Cafe in the list of food businesses franchised by Viva Foods.
With a plethora of plans under its belt, Myriad positions itself as one of the entertainment companies to look out for starting this year, especially as it enters a brand new chapter with the Viva Group of Companies.
